One Buck, Big Buzz & Good Business: Jimmy John's Gets It
Sub sandwich chain Jimmy John's offered up $1 subs today for a customer appreciation promotion. Not only do customers get a great deal, Jimmy John's gets a ton of buzz and more business for free. Here are just a few Jimmy John's related tweets (& photo links) from the hundreds today.
Social media networks offer an easy way for consumers to share deals with each other and Twitter has plenty of tweets bouncing around about the offer. In our case, we found out about it via Twitter and drove 15 miles to the nearest Jimmy John's to take part. Without the social media buzz, we wouldn't of known about it.
Sometimes you don't have to buy marketing, you just have to be worthy of being talked (tweeted) about.
Jimmy John's on Twitter: @jimmyjohns
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