Aaron Weiche

Practicing what we preach, Five Technology is launching a targeted email campaign this year to our e-commerce clients and prospects. The biggest takeaway in putting this together is "What took us so long?"

It's a win-win effort.  Our e-commerce clients and prospects get content, tips and ideas that are much more specific to their business and website.  Our firm wins by forming a tighter relationship, further education for the client and a chance to introduce more services to aid in their e-commerce success.

What about your business?  I would bet you have some opportunities to deliver a more focused form of communication by segmenting your email lists. 

Here are just a few email list segmentation ideas:

• Segment your list by customers or prospects
• Segment your list by previous purchase types, product or service
• Segment your list by location

Those are just three ideas that might allow you to take a piece of your email list and deliver a more focused message for better results.

As for us, we can't wait to send out our first E-commerce Quarterly next week.

I'm not on Target.com enough to know exactly when it took place, but in jumping on to scout some Christmas gifts today I noticed they finally went wide in the last month or so.

Target finally pushed its web design layout out to around 970 pixels wide, from the old school 725 pixels wide (for 800x600 browsers).

It looks as they're still working on expanding the interior content pages to the new width, but the header and navigation stay wide throughout the site.  Many of the product detail pages are in the wide format and offer great spacing, layout and usability.  They have improved the navigation and drop down menus too with the added real estate.

Walmart.com still sits at 725 pixels wide and I wonder what % of visitors they have with a browser resolution at 800x600.  Obviously Target's was low enough to make the move ... and probably has been for quite some time.

Back to the reason I visited Target.com, the 3 year old in my house is hoping for Santa to show up with this tool bench.