Aaron Weiche

Web Design & Internet Marketing Creator/Strategist/Fanatic 
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December 7, 2009

Marketing, Mobile & Maps Combine For Google's New Feature: Favorite Places

Google announced their new Favorite Places on Google feature today mixing Google maps, window decals and mobile phones to benefit consumers.

In a nutshell, over 100,000 businesses (to start) are receiving decals for their business window/storefront that include a bar code.  When scanned with your phone (includes iPhone, Android, BlackBerry and more) you get the business listing on your device to see reviews or coupon offers from their LBC listing.

 
This feature makes it a quick connect for a consumer to learn more on a business or easily grab a coupon/offer.  It also gives any business one more reason to make sure they are listed in the Google Local Business Center.  Run a check of your local listings here: http://www.getlisted.org

I like what I see of this new local feature:

1. Its about making it easier to grab more info on a business

2. The mix of web, mobile and brick-n-mortar

3. Easy access to special offers/coupons

The only thing I don't like is the limited number getting the invites, but my hope is that after ironing it out with the first 100,000k you would be able to request a decal and bar code from the feature.

I'll be on the lookout for the first decal I run into in the Twin Cities.

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Filed under  //   google   hyperlocal   local search  

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September 22, 2009

Are You Listening? Google DOES NOT Use The Keywords Meta Tag In Rankings

I realize the video below, from Matt Cutts of Google, could put a large number of SEO pretenders out of business (bummer).  It's a good thing this vidoe clip doesn't run on on the nightly news to burst the keyword myth bubble.  You might want to pass this on to your "webmaster".

 

For years, Google has discounted the data/keywords in the meta keywords tag due to spamming/stuffing/misuse of it.  The small business owner is the last to know of this though.

The takeway here is to focus on quality web content and being a resource to others with your website.  While we do complete this meta tag on the pages and websites we build, it isn't the silver bullet to good search engine rankings.  Keep in mind other engines may use this tag to some degree.

Now you know. For sure. :)

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Filed under  //   google   seo   video  

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