Aaron Weiche

Web Design & Internet Marketing Creator/Strategist/Fanatic 
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February 20, 2010

Can You Market To iPhone Users With Your WiFi Connection?

Those of us with an iPhone know that the device will try to locate WiFi connections for use when possible.  If you're like me, you find yourself laughing at some of the strange and odd names that homes and businesses give their WiFi connections. A few weeks ago, when in Maple Grove, I think I stumbled on to a restaurant using their WiFi connection name for marketing.

 

Now this could be just an accident and with my marketing mind I'm reading too far into it.  But it's the first I've ever seen someone use their main service/product and phone number in their network name.  Sawatdee in Maple Grove is the owner of this example and their food is pretty solid.  They also have a current coupon online for 50% off a second entree.

If it is on purpose, I like it.  An easy and small approach that can't hurt and can only help. I grab my iPhone to check email or use the web while shopping in downtown Maple Grove ... and there is Sawatdee letting me know their is Asian food nearby. This would also apply to any nearby laptop users attempting to connect to a network at an office or coffee shop.

What do you think?  Accident or Advertising?

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Filed under  //   iPhone   mobile marketing   small business  

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December 29, 2009

Does Your Mobile Marketing Offer Create Emotion?

It's no secret that marketing is most often about creating an emotion within your target.  Get them to feel the urgency, the value, the elite status ... and get them to buy.

In doing some research tonight on various mobile marketing services, I really liked the simple examples given by Opt It as what types of offers can offer value.  They were:

  • Information itself may be valuable - a particular artist is appearing at a club this evening. "I'm glad I know this."  
  • Dollar discounts may provide value - this weekend a particular item is 2 for 1 at a clothing store. "You showed me the money!"  
  • Exclusivity is an upscale value - today only individuals on our text list receive 25% off. "I'm special."  
  • Social benefits like belonging or close association are highly valued - our rooftop deck is reserved this evening only for you and your friends who receive this message. "I belong here."  
  • The benefit of NOW, or immediacy, is valuable - this thing is taking place now, and only you know about it. "Let's go, it's happening!" 

Simple, but great rule of thumb examples for mobile marketing messages. My only disappointment was that I can't find Opt It on Twitter or Facebook to interact with more of their mobile marketing knowledge. What's up with that?

 

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Filed under  //   mobile marketing   small business  

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