Aaron Weiche

Matt McGee at Small Business Search Marketing recently featured a HubSpot post on business blogging and it's impact on traffic.  Not a big surprise to me that business's that blog regularly see as much as 6 times the organic search traffic. Did you catch that, 6 times more?

Matt closed his recap this powerful statement:  A good company blog is an exceptionally powerful SEO weapon.

I agree 110%, probably even more.

A key word in that statement though is "good".  As the HubSpot article points out:

"A follow-up study shows that the mere act of blogging does not guarantee more site traffic. Anyone can set up a blog and leave it idle as initial excitements fade. Businesses that actively manage their blogs, however, fare much better than those without blogs."

Great info to consider for any business wanting to improve online. Maybe it's time you considered a business blog to contribute to your business efforts ... not just setting it up, but managing a good one.

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Say what? A recent post on Noupe.com highlighted where the web will be in 5 years and has 15 different ideas/predictions to consider. Social Media Optimization may become the focus of online marketing, not SEO.

All 15 of them are possibilities and the article provides a ton of links and additional information on each one. Here was one that caused me to ponder.

#12 - Search Engine Optimization Will Be Less Important - In a nutshell it introduces the idea on how Twitter, Facebook and other social media channels help answer peoples questions or point them in a specific direction.  So are we really looking at less Google searches and more "Does anyone know a ....?" on these platforms? Could be a big yes.

As someone who spends a lot of time on search engine optimization and the social media space, when will social media optimization be the buzz? The two already work together on a few fronts.

Many SM experts are already out there helping businesses of all sizes understand and navigate the social web. 5 years from now it just might be common place to be social media friendly if you want new customers. Sounds fun to me. You?

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A Search Engine Land article takes a great look at do-it-yourself search engine marketing in this article.

You can do your own electrical wiring in your house, but most of us don't. The risk of getting shocked or even starting your home on fire in the future is enough deterrent for me.  I go with the professionals on this task.

For small business owners, Internet marketing and search engine marketing (SEM) is often a task they are willing to take on themselves. Creating an account with Google AdWords or the misconception of adding keyword meta tags to their site seems easy enough.  They don't see a risk like getting physically shocked or starting a fire so they give it a whirl.

Two things usually happen:

1. They waste money with incorrect set-up, management, analysis and think SEM is a waste.

2. They waste their own valuable time on a task they are maybe average at, instead of doing what they do best.

So why waste your valuable time when you can hire a professional and have it done right?  Easy and free doesn't equal the best option in search engine marketing. That shouldn't be that shocking either.

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I realize the video below, from Matt Cutts of Google, could put a large number of SEO pretenders out of business (bummer).  It's a good thing this vidoe clip doesn't run on on the nightly news to burst the keyword myth bubble.  You might want to pass this on to your "webmaster".

For years, Google has discounted the data/keywords in the meta keywords tag due to spamming/stuffing/misuse of it.  The small business owner is the last to know of this though.

The takeway here is to focus on quality web content and being a resource to others with your website.  While we do complete this meta tag on the pages and websites we build, it isn't the silver bullet to good search engine rankings.  Keep in mind other engines may use this tag to some degree.

Now you know. For sure. :)

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I wrote a post on the Five Blog that looks at SEO in a different way.  While many businesses desire to rank well for specific search terms, few care to consider if their website or pages are a great resource for that term.  Maybe in shifting to that approach, looking to become the best resource for users/clients, their search engine rankings will improve.

Read The Post: You Want A Higher Search Ranking, But Is Your Website Worth Being Found?

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Five has launched a new web design for the Mental Health Association of Minnesota.  This non-profit is the oldest mental health advocacy organization in the state. The web project involved a custom web design, our CMS platform, a blog, message board, user accounts (myMHAM) and basic SEO.

Visit website: http://www.mentalhealthmn.org/

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Breaker -one- nine, Five launches a trucking and logistics website for GW Transportation.  This web design project involved design, our CMS, content creation and SEO.

The web design was featured on CSSmania as well.

Visit website:  http://www.gwtransportation.com

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Five launched a new web design today for Rosen Properties, a real estate services company.  The project featured a custom web design, search engine optimization, web content, our CMS platform for updates and managing properties, a blog and more.  In just 1 month of the new website being up, Rosen's web traffic tripled, pageviews quadrupled and referrals from search engines like Google tripled as well.

Visit:  http://www.rosenprop.com

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I put together a blog post on the Five Technology blog that looks at ways any business can improve their website through their content.  Where many businesses focus on features and benefits, I try to help companies look outside of that.  There is often more value in many other content angles than the normal f/b structure.

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I had the opportunity to speak to the Buffalo Chamber of Commerce in April regarding Internet marketing, search engine optimization and web content.

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